Let’s be real: nobody’s choosing your product because of flashy features or because of your “AI-powered, all-in-one platform.”
Let’s be real: nobody’s choosing your product because of flashy features or because of your “AI-powered, all-in-one platform.”
Your prospects aren’t ignoring your product because it’s bad.
Let’s get real: “brand awareness” could be holding your pipeline hostage.
Marketing is a fashion business. We glom on to trends and ride them until they lose effectiveness, and then ride them some more while we try to figure out what’s next.
Imagine going to a vendor’s website to research and you’re presented with three different buttons:
