May 5, 2026
The Retention Problem Starts Long Before Renewal
For most growth-stage SaaS companies, attention is overwhelmingly directed toward the top of the funnel.
For most growth-stage SaaS companies, attention is overwhelmingly directed toward the top of the funnel.
For many SaaS executives, analyst relations sits in an uncomfortable category—expensive, difficult to measure, and often misunderstood as an extension of public relations.
I’ve spent enough time on cold outreach to know what it feels like from both sides.
In a recent discussion with a client, their CEO asked a question that surfaces in many B2B companies once advertising budgets start to grow.
The pressure to grow starts the day the investor’s check clears. Because growth requires more bandwidth and people, the first conversation usually turns to hiring.
A client spending $1M a year on ads brought us in after their cost-per-lead spiraled out of control. It didn’t take long to find the first landmine.
Organic search is collapsing. Content is drowning in AI noise. Buyers aren’t clicking through.
With an average tenure of only 18 months, most Chief Revenue Officers (CROs) won’t last long enough to see their second annual planning cycle.
A new client spending about $1M a year on paid media brought us in after its marketing leader started digging into why their cost-per-lead surpassed their target and kept on rising.
