One of the themes at last fall’s INBOUND16 conference was that content marketing is getting harder to do—you need amazing content to generate interest in an increasingly saturated online and social media landscape. And to a certain extent, I think...
If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...
Before inbound marketing became king, print advertising and physical direct mail dominated B2B lead generation. Up until about five years ago, most trade publications offered a reader service – or “bingo” – card in their magazines. Each advertiser...
Writing an RFP, or request for proposal, can seem overwhelming, even to industry experts. A model RFP provides a template and sample questions that cover the most valuable information a buyer might seek. The Model RFP is a shortcut to solid bids for...
Marketing is becoming like the fashion business. There are incremental changes and long-term alterations, or modifications that are permanent. The Internet and Google have transformed the marketing, precipitating its own unique set of trends. Fads...
In today’s always-connected world, marketers feel pressured to publish as much content through as many channels as possible. It's easy to understand why people might seek shortcuts. Content marketing platforms like NewsCred provide high-quality...
Every B2B marketer knows that the purchase process is becoming more and more complex and generating leads has become correspondingly more difficult. With an array of tools to choose from, it’s important to...
Coming out of #INBOUND15, sitting through sessions and listening to questions, one of my takeaways is that one of the hardest things for many b2b marketers today to...
What is the difference between Inbound and Content Marketing? Although related, the two practices have some key differences that are often confused. Inbound Marketing refers to marketingactivities that bring visitors in, rather than marketers having...
“Marketing is no longer about shouting in a crowded marketplace. It is about participating in a dialogue with fellow travelers. Marketing is no longer about generating transactions. It is about building relationships. Marketing is no longer about...
