This is the second half of the new VP of marketing's guide to the first 100 days of work. If you missed the first half, which covers the two weeks before work actually starts and the first 30 days of the job, you can find it here.
Now that you're a...
When you’re brought in as the new VP of marketing at a SaaS company that’s owned by an entrepreneur or private equity, you’re immediately thrust into the spotlight. They probably didn’t hire you because all is well in marketing. They have an issue...
“Nobody reads anymore,” complained the salesperson famous for 500-word missives to her prospects. “I put so much effort into my follow-up and nurturing emails and it's just crickets on the other end.” OK, so no one is sending 500-word emails and...
It seems like leadership at entrepreneur-scale companies only recently accepted the idea of an inbound marketing funnel. According to this model, to properly engage and sell customers, they must be attracted to the website, nurtured and converted to...
What are the landing page best practices for 2019? How can you make major improvements to your existing landing pages to improve conversion rates?
We’ve had the experience of being very busy on behalf of clients only to have them come to us six or nine months into the marketing year saying that they don’t feel they’re getting traction toward...
When it comes to content marketing vs SEO, the biggest question is which is more important for increasing traffic and getting found.
The truth is, content marketing and search engine optimization aren’t mutually exclusive. While creating content is...
Does your marketing team struggle with inbound marketing?
Trick question. Inbound marketing is not the sole responsibility of the marketing team. If your sales and marketing teams are struggling with inbound marketing, the answer could lie in a lack...
I had a conversation with the CEO of a startup in the medical devices field recently. We were talking about upcoming presentations to investors and I riffed on some insights that I've developed over the years on what makes a great presentation when...
Financial technology is a red-hot space these days. According to CB Insights, through the third quarter of 2017, more than 800 companies received more than $12 billion in VC funding globally. That’s a lot of new technology coming to market, creating...
