Not all marketing-generated leads are created equal.
For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000 to $25,000 per year and $25,000 to a few hundred...
For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000 to $25,000 per year and $25,000 to a few hundred...
For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000...
Our recent survey of HubSpot users shows them to be a relatively happy bunch that use many of the tools that come with the Marketing Hub. They’re also...
Most traditional software companies have changed business models from exclusively premise-based to at the least offer a choice between SaaS and server-based software. If you’re...
This is the second half of the new VP of marketing's guide to the first 100 days of work. If you missed the first half, which covers the two weeks before work actually starts and the first 30 days of the job, you can find it here.
Now that you're a...
When you’re brought in as the new VP of marketing at a SaaS company that’s owned by an entrepreneur or private equity, you’re immediately thrust into the spotlight. They probably didn’t hire you because all is well in marketing. They have an issue...
“Nobody reads anymore,” complained the salesperson famous for 500-word missives to her prospects. “I put so much effort into my follow-up and nurturing emails and it's just crickets on the other end.” OK, so no one is sending 500-word emails and...
It seems like leadership at entrepreneur-scale companies only recently accepted the idea of an inbound marketing funnel. According to this model, to properly engage and sell customers, they must be attracted to the website, nurtured and converted to...
What are the landing page best practices for 2019? How can you make major improvements to your existing landing pages to improve conversion rates?
We’ve had the experience of being very busy on behalf of clients only to have them come to us six or nine months into the marketing year saying that they don’t feel they’re getting traction toward...
