Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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According to Webinar Recruitment Best Practices Guide from ON24, 64% Register Week of your Event!

One of the more popular posts on our blog (and a download we offer on this page) is our 14 best practices for B2B Webinar ROI.

We're planning a series of Webinars for a client, four over a two-month period, and they're looking to reduce the cost of recruitment.  Having a media partner for each might be too expensive for their taste.  As I was pondering the alternatives (buy a list, rely on partners, press sales reps to add to house list, etc.), an email came in from ON24 offering a best practices guide that I found particularly useful, and I think you will, too.

Webinar-registration-timing-ON24-450x155One of the more interesting elements was the finding on registration timeframes.  According to ON24, 64 percent of attendees register the week of the event.  For those who earned their stripes on in-person event marketing this is a terrifying prospect. For all of us, it means we need to be sure of our recruitment drill and content before setting out -- or less than stellar results will be achieved.

Please download our eBook above if you haven't already, and also check out the ON24 guide.  Let me know what you think!


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