Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 49: The single thing SaaS companies must get right for growth

Welcome to episode forty-nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.



If you want to make good on the promises you made to investors and grow the company the single most important thing the C-suite needs to get right is hiring.

That’s why we spoke with Michael Bertoni, CEO of—a hiring agency dedicated to SaaS. 

Most startups have no idea how to hire people and build high-performing teams. They think they can do themselves and find out quickly where the mines are buried. 

With a background in sales and lead generation, Bertoni has developed a method that is 100 steps deep. They’re hunting talent by hyper-targeting, and that specialization, combined with his prowess for lead generation, is what makes them so successful. 

In this episode, Bertoni shares some of the ingredients to his secret sauce including:

  • Finding SaaS specialized help that understand how the business operates and the roles and responsibilities required
  • Must focus on hypertargeting – much like Account Based Marketing (ABM)
  • How to optimize the hiring process and provide the candidate a great experience
  • Why the best candidates aren’t on the market, and how to attract them.

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