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Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 45: No second chances to make onboarding first impressions with CEO of Click Boarding, Mike Ehrle

Welcome to episode forty-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

You can listen to the full episode directly below via Spotify, or visit SaaS Backwards on Buzzsprout or wherever you listen to podcasts.

 

 

If you’ve had the experience working with a large company, day one consists of paperwork--lots of it--and it contributes to a poor first impression. 

Simply increasing the percentage of people that accept offers and actually start work would have a massive bottom-line impact. 

And it’s not just day one. Research shows that what happens in the first 90 days of an employee’s tenure plays a big role in retention.

It’s hard for the all-in-one HR software behemoths to be experts at every component an HR team must solve, but so is getting traction as a best-of-breed startup. 

That’s the situation CEO Mike Ehrle walked into a year ago at Click Boarding, a SaaS that’s an employee experience platform and provides modern compliant HR solutions to impact higher growth and retention rates.  

In this episode, Ehrle sheds some light on his experience with:

  • Fixing internal issues and transforming to a collaborative culture
  • Dealing with unforeseen issues he missed in his due diligence (like development staff located in Ukraine prior to Russia’s invasion)
  • The need for product and business expertise to build key relationships in target accounts.

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