Sometimes you have an idea that’s big enough to move markets. Create a space for your brand in a crowded market. Or create a new market force entirely. We’re talking about an idea that’s just too big to relegate to a channel on the company blog...
We were thrilled to share the story behind KLAFFS’ journey to building competitive advantage in last week's episode of #TheBrandPublisher. Below are some tidbits of what we gleaned from that discussion.
With a flagship location in Norwalk, Connecticut, 95-year-old regional retailer KLAFFS has always been on the leading edge of home design, offering expertise spanning three generations and top brand names in lighting, kitchens, bathrooms, decorative...
With a career in the digital marketing and advertising space, Rob 'Spider' Graham has written over a thousand articles and three books about digital advertising strategies and approaches. He notes, "I've lived and breathed and thought about this...
We hosted an awesome #The Brand Publisher series episode with Brynne Tillman on Tuesday. For those who missed the show, here are the insights and key takeaways from her presentation. We kept this synopsis to a short 3-minute read for busy bees like...
The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker
Marketers are like fishermen—the size of the prize always seems to grow larger the more time passes from the event. But in this case, ChiefPackagingOfficer.com truly represents a watershed for our agency, our client Kodak Design2Launch and, we like...
For years we marketers have used large-scale email and web-based publishing to reach customers. More recently, we’ve added social media and mobile channels to...
In today’s always-connected world, marketers feel pressured to publish as much content through as many channels as possible. It's easy to understand why people might seek shortcuts. Content marketing platforms like NewsCred provide high-quality...
We live in impatient times. They demand instant gratification – like hungry infants or quarterly-driven Wall Street. This mentality and the short-term expectations it drives affect marketers who, today, are the offensive line of revenue generation....
