B2B Inbound Marketing Success Blog

Inbound Journalism goes to Colorado: 2017 3rd Quarter Denver HUG

Posted by Keith Reynolds

Jun 26, 2017 11:25:22 AM

We were greatly honored to be invited as a guest speaker in this year's Denver Hubspot User Group's 3rd quarter event! We shared Inbound Journalism with digital marketers and discussed how Inbound Journalism can help you influence buyer perception, generates leads and enhance the value of your business. The event was hosted by our friends at Revenue River Marketing, who we met at #INBOUND2016 in Boston last November. 

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If you missed it, your can check out the live stream on Facebook.

You will learn how to turn your thought leadership into purposeful, process-driven content publishing and demonstrate the measurable results that are most important to your stakeholders and peers in the C-suite – traffic, leads and sales. Moreover, learn how thinking and acting like a publisher creates growth opportunities. 

Topics that we covered include:

  • Key reasons for considering an Inbound Journalism strategy

  • The brand as a publisher: a new business model and source of revenue and competitive advantage

  • The Six Success Factors of an Inbound Journalism campaign

  • Review of Case Studies: Kodak's Chief Packaging Officer, the foundational work behind Inbound Journalism, and KLAFFStyle, a lifestyle publication for a regional retailer.

We really enjoyed meeting our new friends out in Denver. Please check it out! Click here for Facebook Live stream.

 

See the Live Stream Now

Topics: HUG, Inbound Journalism, #TheBrandPublisher

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